Performance Marketing Manager at Eastnine
Eastnine is a new audio coaching service for runners built around the idea that it’s better to train with others. Working with professional athletes and coaches from Team GB and beyond, we’re building a digital training platform to give you structured audio running sessions and creative sports content when and where you want it. And we’re making each session interactive so it feels like you’re always running with others and getting an extra push from them.
Amongst our backers and team are Local Globe, Cherry Ventures and founders and leaders from businesses such as Boiler Room, Virgin, Skype, Supercell and Spotify. As part of this team, you would be responsible for building deeper engagement with the community; identifying opportunities, managing communications, events, social media and content creation, as well as building relationships with key influencers.
You should have a true passion for fitness, a keen eye for detail and be comfortable to work in a fast-paced startup, managing multiple projects in an ever-changing environment.
Your role as Performance Marketing Manager will be to devise a performance led strategy for marketing & product development. You will have an entrepreneurial, digital native mindset with a get-things-done attitude. You will use qualitative & quantitative data collection, analysis, and utilisation to drive customer acquisition, activation, and retention.
What separates you from other marketers is your relentless drive for running new tests and experiments at speed. You love data, but even more, you actually love implementing changes based on those findings - not just creating dashboards.
Work cross-functionally to understand company goals in order to define a growth plan
Engage with Product and User Research to create an infrastructure around identifying, collecting, and analysing relevant data
Utilise data to devise marketing & product development strategies that will coordinate and execute growth plans
Write content for marketing ads, campaigns and landing pages
Build and run A/B tests across landing pages and the homepage
Identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test, and measure mindset
Test different value propositions and messages across different channels to find the best angle to introduce our product for each target group
Manage paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance
Ensure successful campaigns managing bids and budgets to be able to meet the predefined KPI's.
Optimise campaigns across multiple channels to deliver the best return on investment
Experience with data modelling and analysis in Excel and/or other SaaS products
A good understanding of social media and other acquisition channels
Creative & strategic thinkers encouraged
1-3 years of performance marketing experience in growth environments